Imagination wins Sydney property client 1 Denison Street
Brand experience agency Imagination has been appointed to Winten Property Group’s 1 Denison Street development in North Sydney.
The appointment will see Imagination create brand positioning and identity for the building as well as collaborating with 1 Denison Street’s architecture firm, Bates Smart.
1 Denison street
1 Denison Street aims to grow North Sydney’s reputation as the north shore’s business and lifestyle hub.
Stuart Vaughan, Winten Property Group development director, said: “As Sydney continues to expand, the North Sydney precinct will further ascend as a pivotal business and lifestyle hub. 1 Denison will be at its core.
“Winten Group is renowned for working with local stakeholders to create spaces that embrace the finest traditions of design, technology and liveability. The level of strategic and creative work delivered by Imagination has been phenomenal, and their collaboration with Bates Smart continues to produce human-focussed design that will see 1 Dension Street become an instant architectural and technical landmark.”
Lee Liversedge, head of brand at Imagination, said: “Enriching built environments with human-facing technology and people-centric design is an increasing priority in the property development space. It’s no longer enough to just offer people a premium building; visitors and residents expect an additional layer of engagement with the physical spaces around them. And through immersive experiences and activations, we’re creating an integrated environment that is built-for- purpose and designed for longevity.”
The building is set to be completed in January 2020.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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