Secrets of how to collaborate and innovate to be shared at SAGE


A man celebrated as one of Australia’s most unique communications thinkers is to reveal how he has transformed the fortunes of his agency by putting innovation at the centre of its processes.

Tim Devine, creative technologist with STW Group’s agency DT,  will share his story at next month’s SAGE – Secrets of Agency Excellence – conference, organised by Mumbrella’s sister marketing intelligence tool The Source.

The one day masterclass takes place in Melbourne on November 20 and Sydney on November 21. Devine will present at both events, discussing the crossroads between creativity, technology and marketing. He will also discuss best practices in the types of collaboration needed to deliver complex technology-focused marketing ideas.

Devine will also be showcasing some of his inventions and speaking on how the agency works with its clients and collaborating agencies.

Tim Devine

Tim Devine

Tim Devine joined DT as creative technologist in 2011, and uses his interest in new and old media to create unique experiences like the HondaTrope and the Melbourne Viewfinder. He is also a founder of Media Lab: Melbourne, using his experience as a practicing artist in media labs across Europe as inspiration for his work.

SAGE will see a series of presentations and discussions on many of the key aspects required for an agency – and its staff – to succeed. Panelists have already been revealed for how to develop an agency culture and retain and develop talent, and on account management, how to keep clients happyhow to put strategy at the heart of your agency and how to build your business.

The sessions also include case studies on creativity in action; the secrets of managing client relationships and how to PR your agency to the trade press and beyond.

SAGE is designed for people working in agency management or business roles, or those aspiring to do so. Panellists will offer useful advice applicable to those working in big agencies or smaller independents. It will also be helpful for people working client-side involved in managing agency relationships.

In addition, the events will see the publication of the findings of The Agency Review – a book written by Mumbrella’s journalists offering an authoritative assessment of every one of Australia’s 50 largest and emerging media and creative agencies, along with a survey of the views of Mumbrella’s readership and a panel of experts.

SAGE is priced at just $495 per head. The price also includes a copy of The Agency Review 2013/14, usually priced at $125. An early bird discount of $100 is available until this Thursday October 31.

For further details and to make bookings, click here.


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