In the paid content debate, don’t forget the archive

I wonder if The Times is hedging its bets with its paywall more than we realise.  

Although Rupert Murdoch’s paywall clanged down at the end of last week, the archive of material that was previously published by The Times and Sunday Times on timesonline.co.uk is still available, and still, of course, having ads  served against it.

Bearing in mind that some sites get as much traffic from their archives as they do from their fresh content, that’s a reasonable amount of traffic.

Particularly as most large sites have been failing to sell out their inventory, I wonder if, in fact, News Corp has so far lost a single dollar from bringing down the wall.

Tim Burrowes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.