‘Incredibly proud of this win’: VML retains and expands partnership with Monash University

Monash University has confirmed the reappointment of VML as its creative services partner and expanded its relationship with WPP to include paid media planning and buying and social strategy.

The decision comes after a competitive pitch process and will see VML “oversee creative, paid media and social scopes of work through a newly formed Team IMPACT integrated model”, effective this month.

Specialist capability will also be provided by GroupM, Wavemaker and Hill+Knowlton.

“After seven years of partnership with VML, we were blown away by the fresh thinking and the quality of Team IMPACT’s proposition,” said Fabian Marrone, chief marketing, admissions and communications officer and vice-president, Monash University.