Independent agency Apparent promotes new ECD and CD

February 3, 2021 10:52

Independent agency Apparent has strengthened its creative team with the promotions of Michelle Turchini as its first executive creative director and Louise Acret to creative director.

Turchini joined Apparent four years ago and was promoted to creative director in 2018 from the role as creative group head of design and UX.

Her past roles span from working at JWT and Havas in Hong Kong – to San Francisco start-ups. The promotion to the newly created position recognises the role she has played in driving the creative output at Apparent.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.