Independent agency Apparent promotes new ECD and CD

Independent agency Apparent has strengthened its creative team with the promotions of Michelle Turchini as its first executive creative director and Louise Acret to creative director.

Turchini joined Apparent four years ago and was promoted to creative director in 2018 from the role as creative group head of design and UX.

Her past roles span from working at JWT and Havas in Hong Kong – to San Francisco start-ups. The promotion to the newly created position recognises the role she has played in driving the creative output at Apparent.

Michelle Turchini and Louise Acret

Apparent CEO, Phil Smith, said: “Michelle’s different approach to creative compliments the way we think at Apparent. We are always looking for innovative ways to solve problems, so her agile thinking and collaborative approach is highly regarded. She knows how to deliver from full scale campaigns to small effective tactics, ensuring we drive outstanding results for our clients.”

In a second creative promotion, Louise Acret has been appointed creative director after two years with Apparent. A creative content and strategy specialist, Acret has worked at specialist agencies across Sydney including Present Company, Adhesive and 303 Mullen Lowe.

Turchini added: “Lou’s wide experience across all aspects of an agency position her as a truly unique multidisciplinary creative. She is known for her high-impact, beautiful ideas that are meticulously executed. She is highly respected and her leadership is only matched by her creative flair.”

Apparent is one of the largest independent agencies in Australia with a full-time team of more than 120. In 2020 it was appointed by Cricket Australia to manage its creative and media and works with clients both in Australia and globally, including US based tech clients like Cisco, LinkedIn and VMware, along with Campari Group, Chartered Accountants, Nikon, the Australian Government, Visa, Zip Co and more.


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