Independent agency Hotglue named as digital partner for Garnier

Hotglue has been named as the official Australian digital partner for Garnier, part of the L’Oréal Group.

The agency will lead Garnier’s strategy and creative content development across digital and social media, including e-commerce, influencers and brand campaigns.

The appointment also places Hotglue on the L’Oréal Group’s digital roster of agencies for a further three years.

Hotglue’s team

Co-founder and head of digital at Hotglue, Nick Smith, said: “It’s a real honour to be appointed to the Garnier business, after a competitive pitch process. The Garnier brand is one of the most well known in Australia, and to have the opportunity to build on this awareness through all aspects of digital marketing is very exciting and a testament to our team’s growing expertise in the beauty industry.”