F.Y.I.

Independent media agency Adholics adds 6 new clients

Independent media agency Adholics has announced six new client wins.

The announcement:

The Melbourne based agency, which launched in 2020 amidst the pandemic, has quickly grown to reach more than $10 million in billings after winning a series of competitive reviews.

Adholics has been appointed to manage the media strategy, planning and buying for global brands Gallagher, Odoo and InDriver as well as local brands Pana Organic, NobleOak and Block Earner.

Pana Organic marketing manager, Amy McNeill, said: “We are delighted to partner with Adholics as we continue to bring irresistible organic, vegan foods to more Australians. Both our organisations have a proud history of supporting local businesses and Jake and the team have the capability, passion and operating model that suits our business. We can’t wait to see our marketing plans come to life through Adholics.”

Block Earner CEO and co-founder, Charlie Kararboga, said: “As a new entrant to the Australian market, Block Earner needed to launch with impact and scale. The strategic plan developed by Adholics was executed with great success and we have been impressed by their approach to help us unlock the future of finance.”

Commenting on the wins, Adholics agency director, Jake O’Donnell, said: “Our new clients are ambitious and performance focused businesses who are creating disruption and positive change in their respective categories. We welcome these growing brands to the Adholics family and look forward to accelerating their success.”

Source: Third Avenue Consulting

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