Indie agency Akkomplice hires art director Katarina Matic

Independent creative agency Akkomplice has hired Katarina Matic as art director.

Matic joined Akkomplice in January after 18 months at CHE Proximity in Melbourne. Her career spans Publicis Emil and Leo Burnett. She was the 2018 Melbourne Advertising and Design Club rising star, and has also previously been awarded Idea of the Year and Best In Film for her work in support of Australian Marriage Equality.

At Akkomplice, Matic will be working with executive creative director Sara Oteri.

Sara Oteri and Katarina Matic

“It’s an exciting time at Akkomplice and having Kat bring her unique flare and perspective to our client base is a wonderful addition. She’s a deep thinker with a real drive to make work that positively impacts our world, something I’m always looking for in any new team member,” Oteri said.

“Learning on the job I was fortunate to have some brilliant male mentors, but it was rare to meet another female creative – let alone a senior one. What we’re doing at Akkomplice is hands on, it’s extremely immersive and everyone has their role to play. It’s environments like this that breeds future creative directors and heads of account service.”

Akkomplice founder, Kenny Hill, said: “We pride ourselves on diversity of thought and lateral solutions at Akkomplice and Kat brings that in spades. She’s already had a great impact with terrific work across Pringles, Daimler and Darrell Lea.”

Akkomplice is the agency behind Darrell Lea’s reboot of Sensis ‘Not Happy Jan’ ad for Yellow Pages, that was blocked by the communication business for copyright reasons.

Last year, Darrell Lea and Akkomplice took inspiration from Cadbury’s famous Gorilla campaign to make a statement about its own business going completely palm-oil free.


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