Indie creative agency closes its doors after 25 years: ‘One of the hardest decisions I’ve ever had to make’
Independent creative agency Dynamix closed its doors on Tuesday afternoon after 25 years of business.
The agency’s managing partner, Andrew Whittle, took to LinkedIn to announce the news.
All you have to do is read the comments on the managing partners LinkedIn post from some of the worlds best marketers to know what an incredible agency and how well regarded in the industry they were. Reading all the comments left game me faith in agencies again.
An incredible achievement and always people first. Their whole philosophy was not pounding their own chest about how great they were, but by doing great work so clients would refer them.
Hi Harsh,
Mumbrella covered Dynamix quite a bit about a decade ago. The agency was always one to keep a low profile, so it hadn’t shared any news with trade press in a number of years.
Given its incredible effort over the past 25 years, we felt it necessary to cover the agency’s closure.
Thanks,
Lauren – Mumbrella
Not every agency lives inside the advertising bubble.
Some agencies just prefer to make their clients famous.
It was a philosophy that obviously appealed to Foxtel Group, Virgin Mobile, Paypal, Bacardi, Uber, Brown-Forman, Unilever and eBay, among many more.
And as they were all Dynamix clients, I’d suggest they’d all heard of Dynamix before appointing them, even if you haven’t.
For anyone to start an agency and for it to last 25 years is quite an achievement – one very few ever achieve and certainly not one you can achieve without clients knowing who you are and what you stand for.
I’ve never heard of this agency, and I’ve been in the business for 20 years. Agencies need to know how to build their own brands as well as their clients or they die. Is this the only story Mumbrella has ever written about them?
Very well said