Indie creative agency closes its doors after 25 years: ‘One of the hardest decisions I’ve ever had to make’
Independent creative agency Dynamix closed its doors on Tuesday afternoon after 25 years of business.
The agency’s managing partner, Andrew Whittle, took to LinkedIn to announce the news.
“25 years has been an incredible accomplishment & it’s certainly not lost on the team the scale of our collective achievement, & it’s why the decision to close Dynamix has been one of the hardest decisions I’ve ever had to make,” he wrote on Tuesday afternoon.
“Being the managing partner for the past 13 years has been quite the adventure both personally and professionally. I’ve learnt more than I could have ever imagined and worked with some of the best of the best, both client side & of course my incredible team at Dynamix.”
He said when the agency started, it was “back in the days of big client retainers and lots of loyalty towards your agency”, but now, things have changed.
A snapshot of Dynamix’s work. Source: Dynamix website
“We kept afloat through Covid and in the years after, but with some clients still not regaining their pre-Covid spends, ever increasing costs to do business and the loss of a large client late last year, we knew we had a tough decision to make. Either shrink the team or make the even harder call to close down altogether.
“The time to close the agency felt right, on our terms with our head held high.”
During its time, the agency worked with some of Australia’s and the world’s leading brands, including Foxtel Group, Virgin Mobile, Paypal, Bacardi, Uber, Brown-Forman, Unilever and eBay, among many more.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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All you have to do is read the comments on the managing partners LinkedIn post from some of the worlds best marketers to know what an incredible agency and how well regarded in the industry they were. Reading all the comments left game me faith in agencies again.
An incredible achievement and always people first. Their whole philosophy was not pounding their own chest about how great they were, but by doing great work so clients would refer them.
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Hi Harsh,
Mumbrella covered Dynamix quite a bit about a decade ago. The agency was always one to keep a low profile, so it hadn’t shared any news with trade press in a number of years.
Given its incredible effort over the past 25 years, we felt it necessary to cover the agency’s closure.
Thanks,
Lauren – Mumbrella
Not every agency lives inside the advertising bubble.
Some agencies just prefer to make their clients famous.
It was a philosophy that obviously appealed to Foxtel Group, Virgin Mobile, Paypal, Bacardi, Uber, Brown-Forman, Unilever and eBay, among many more.
And as they were all Dynamix clients, I’d suggest they’d all heard of Dynamix before appointing them, even if you haven’t.
For anyone to start an agency and for it to last 25 years is quite an achievement – one very few ever achieve and certainly not one you can achieve without clients knowing who you are and what you stand for.
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I’ve never heard of this agency, and I’ve been in the business for 20 years. Agencies need to know how to build their own brands as well as their clients or they die. Is this the only story Mumbrella has ever written about them?
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Very well said
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