Indies unite: Pearman acquires Mediasmiths
Independent media agencies, Pearman Media and MediaSmiths have come together in a deal with the former acquiring the latter. It is understood the two agencies will now operate under the Pearman name.
Managing director of Pearman, Dominic Pearman said MediaSmiths has built a “strong business over the past 15 years with terrific clients”, and that he has worked with the agency’s Angela and Mike Smith for many years, including their current, and founding spots on the board of the IMAA.
Dominic Pearman and Angela Smith
“There is a strong synergy between both companies, which share the same ethos of nurturing transparent relationships.”
“I’m delighted to welcome the entire MediaSmiths team to join the Pearman family, which will ensure continuity of service for MediaSmiths’ clients and further expand Pearman’s resources and expertise in media strategy, planning, buying, campaign management, digital marketing, data analysis and more.”
Managing director of MediaSmiths, Angela Smith said: “Our two companies have been working together for many years with a shared purpose and values. Pearman has been a valuable partner of ours and this is a fantastic opportunity for our clients who will continue to work with the same MediaSmiths staff, but enjoy greater access to resources such as Roy Morgan, OzTam, attribution modelling, and a bespoke Digital Dashboard.”
The two agencies said the existing client list will benefit from expanded resources.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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