Indigenous NRL greats share tips for physical and mental wellbeing in NSW Government campaign

The NSW Government has launched a campaign to provide information and support to the Indigenous community during isolation.

Produced in partnership with SBS’ NITV – National Indigenous Television – the four pieces of content will air during the broadcaster’s weekly NRL panel program, Over the Black Dot, across the next four weeks.

The content features Indigenous NRL greats Timana Tahu and Dean Widders as well as former NRL player and now presenter and journalist, Tanisha Stanton.

The NSW Department of Customer Service engaged IPG Mediabrands’ specialist cultural consultancy, Identity Communications, for the campaign.

Identity Communications managing director, Thang Ngo, said: “The Indigenous community strongly over-index when it comes to Rugby League, both in playing and watching the game.

“We also know that NITV is a trusted channel and is highly consumed by the community. Each month, some two million Australians tune in to the network.

“The partnership allows us to leverage this strong community passion point and trusted messengers to provide helpful physical and mental wellbeing information.”

The four content pieces cover topics including connection to culture, staying healthy, managing stress, and how to keep the mob safe.

Emma Hogan, secretary of the Department of Customer Service, added: “While we know the people of NSW understand the importance of staying at home to protect themselves and the community, the NSW Government understands it can be challenging to maintain strong physical and mental health at this time.”

“This partnership is about working with Indigenous media and talent to make sure the message is relevant and cuts through. The content was developed and produced specifically for the community and told by people from the community.”


Client: Department of Customer Service and NSW Health

Agency: Identity Communications
Managing Director & Head of Strategy: Thang Ngo
Account Director: Wei Ng
Senior Account Manager: Albert Han

Production: NITV (National Indigenous Television)
Managing Producer: Adam Manovic
Senior Producer, Writer-Director: Ben Smith
Director of Photography: Arron Hage
National Advertising Sales Manager: Craig Corcoran


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