Industry executives Paul Fenton and Joshua Hunt launch new creative agency, Loyal
The former creative partner at YOLO Australia, Paul Fenton and founding partner at Drifter, Joshua Hunt have launched a new creative agency, Loyal.
With its office based in Sydney, Loyal has 12 employees and is working with clients including Sydney Zoo, Elanco, Scenic World and Centuria.
Joshua Hunt and Paul Fenton have launched a new creative agency, Loyal
Before founding Loyal, Fenton was with YOLO for six years and has also previously worked at Draft FCB Sydney.
Fenton said in a statement: “Josh and I have been talking about partnering for years, and since opening the doors at Loyal, the only question has been, ‘why didn’t we do this earlier?”
Hunt has held positions as Soap Creative LA’s senior strategic planner and worked at Saatchi & Saatchi in account planning.
In their new roles at Loyal, Hunt is a partner at Loyal while Fenton is the executive creative director.
“Paulie and I have known and worked on a number of projects together for years, and very much shared a similar vision for an agency, the culture and most importantly the standard of creative we wanted to pursue. We also both like the same football team which I’ve since learned may have been the deciding factor on the partnership,” Hunt added.
Loyal currently consists of a strategic director, ECD, senior business director, lead developer, executive producer, art directors, designers and social media executives.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Josh is one of the best. Good Luck Loyal!!
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