Industry SuperFunds launches ‘fox in the henhouse’ attack on banks

Industry Superfunds have portrayed Australia’s banking industry as a fox waiting to be let into the henhouse by Australia’s politicians in a new campaign aimed at preventing changes to super regulations.

The new ad, by The Shannon Agency, aims to raise awareness of potential policy changes, which could affect all Australians’ retirement savings.

A new website, www.banksarentsuper.com, educates consumers on what Industry Superfunds say banks want – to remove protections in the system which give employers a list of quality approved non-for-profit funds.

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