Infinitive Limited undergoes rebranding exercise
A financial services technology company Santapau Limited, has undertaken a rebranding to develop new company Infinitive Limited after the acquisition of Pisces Group Pty Ltd. The change was made with the help of Melbourne based strategic branding agency, SouthSouthWest.
The announcement:
INFINITIVE LIMITED UNDERGOES MAJOR BRANDING EXERCISE
Today leading Australian financial services technology company formerly known as Santapau Limited announced the conclusion of a major branding exercise to develop an exciting new company brand name, Infinitive Limited.
In my opinion SouthSouthWest may have rebranded Pisces but it’s a shame no one report on the financial trail of distruction left behind by the Management of Pisces.
Look at the record:
Pisces: VA, the DOCA clearing with creditors receiving 10% of debt
Pisces Communication: Liquidation
Starcom: Liquidation
Newsnet: Liquidation & assets stripped from the company. Possibly being reused by Infinitive. There have even been rumours of Newsnet trading while in liquidation.
All of this caused ceditors to loose a lot of money and worse much of this came from employees, realtives and friends
How about a balanced view to let people know who is actually paying for this “new company”
Roy Patching