Informatic Communication Investment signs rights to Origami Logic
Informatic Communication Investment has signed the exclusive rights to marketing analytics solution, Origami Logic.
The announcement:
Australia’s booming media buying market faces its biggest shake-up in years with the launch of disruptive technology, developed in Silicon Valley, set to transform where and how billions of dollars in advertising and marketing money is spent.
Australian-based, Informatic Communication Investment (ICI), has signed exclusive rights with US company Origami Logic, to bring the industry-leading marketing analytics solution to Australia.
The advanced marketing performance measurement platform has already transformed the marketing spend of some of the largest brands on the planet, internationally.
Origami Logic is a highly sophisticated marketing analytics solution that provides marketing teams with a transparent and complete view of their marketing performance – from video to social, TV to mobile, search to CRM – delivering real-time insights into what is working and what isn’t.
The Origami platform is tailored to match a business’s unique characteristics, KPI’s and measurement requirements. Using artificial intelligence (AI) and automated processes to track and evaluate marketing performance, Origami aggregates and normalises all types of marketing performance data and generates actionable insights. This approach eliminates the guesswork from the process, using real-time business data to allow marketers to refine their investment strategies and generate higher returns on marketing investment.
Vaughan O’Connor, director of Informatic Communication Investment said, “As an industry, we aren’t using information science and interpreting data quickly enough. We believe we have a real game changer with Origami Logic as it is more advanced than any other product currently available. It will bring complete transparency back into the client-agency relationship and more importantly give marketers the power of knowing what’s working the best in their marketing mix.
“The challenge has been the time expended between taking data from multiple sources, across multiple formats and homogenising it to interpret success or failure. This can take up to three months and then, it can be very subjective and limited. This process certainly doesn’t allow for dynamic changes in strategy on a daily or weekly level.
Clients can now make informed decisions, based on the data presented to them. Decisions will no longer be made based on what the smartest person in the room thinks.
O’Connor added, “With Origami Logic, you can now tell a client how a campaign is performing on a particular platform and, if needed, adjust the strategy and spending, based on real-time information. In fact, the client can see this for themselves.
Competitor changes, market shifts and political implications can all affect strategy. With Origami Logic, you can see how these may be affecting a campaign, in real-time, so you can act fast and in the best interest of the client.”
Informatic Communication Investment is currently working closely with Queensland’s Bond University to develop additional insights into how the data captured and harmonised with the Origami Logic technology can then be used for advanced predictive outcome ROI modeling for clients.
Using the work being undertaken with both Bond University and Origami Logic, ICI’s mission is to create a unique and tailored data led marketing investment tool for the Australian market that makes using big data to drive competitive advantage a daily reality for marketers and not just data scientists and analysts.
Several Australian-based clients have already started onboarding the software, with the company currently investing heavily in establishing it’s staffing and services capabilities for the Australian & New Zealand markets.
Source: Birds of Prey PR
