ING and Seven Network announce finance partnership
Seven Network and ING have entered into a finance partnership where the latter’s head of consumer and market insights, Matt Bowen, will appear “on daily and monthly Sunrise segments” and, eventually, 7NEWS.
The announcement:
ING today launches finance partnership with the Seven Network, fronted by ING’s head of consumer and market insights, Matt Bowen.
From today Matt will feature on daily and monthly Sunrise segments, and in weeks to come will join 7NEWS. Matt will provide viewers with expert insights into the day’s top money stories and deep dives into key finance topics to support Australians to be financially savvy.
Matt Bowen, head of consumer and market insights at ING says:
“We know Australians are open to conversations about financial savviness, but many don’t know where and how to start. According to research by Kantar, one in three Australians lack confidence when it comes to financial decisions – and 33% go so far to say they find finance and banking a scary subject*.
“Our purpose at ING is to help Australians to get a step ahead in life and in business, so we’re proud to be launching this partnership with Seven. Our goal is to make finance and money topics easier and more digestible for everyone, regardless of what stage of life you’re in. Through this partnership we want people to feel financially savvy and confident.
“I’m excited to join Sunrise, Australia’s number one breakfast program that reaches more than a million Australian’s each morning dominating the breakfast TV landscape and 7NEWS, Australia’s most watched News service.”
About Matt Bowen
Since 2016, Matt has worked at ING playing a role in helping to translate complex financial topics into easy-to-understand content for customers. During his time with ING, he’s spearheaded marketing and innovation departments before more recently leading the daily banking team. Now ING’s head of consumer and market insights, Matt is excited to share daily content and insights to help Australians get ahead financially.
* Kantar “Finding Financial Freedom” Series 2023, Helping Australians navigate the tipping point in achieving mental wealth and financial sustainability, State of the Nation highlights, Kantar Australia, January 2024
Source: ING
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