ING reveals refreshed logo and new ‘do your thing’ brand positioning

ING Australia has launched its new brand direction, complete with a refreshed logo and a campaign which encourages customers to ‘do your own thing’.

The new brand direction and ‘do your thing’ positioning is led by a TVC which sees the lion from the ING logo come to life, and hang-out with ING customers (in CGI form) as they go about their everyday lives.

ING head of brand, Carly Yanco, said the rebrand was based around messaging that puts customers front and centre, and encourages them to let a “modern and progressive bank” help them do the things that matter most.