Ingham’s launches first campaign since 2005 via Bohemia
Ingham’s has launched a new integrated campaign in partnership with media agency Bohemia, showcasing meat-chicken farming practices, animal welfare and sustainability.
Despite the fact that Australians consume 49kgs of chicken each year on average, there remain a number of myths around poultry-farming that continue to circulate.
Reaching audiences across TVC, radio, native content and an online video series, Ingham’s has set about to correct the narrative and showcase the commitments to animal welfare and sustainability that drive Australia’s largest poultry producer.
Launched in partnership with Nine Plus, the campaign is Ingham’s first major campaign since 2005, following the company undertaking significant research and a major brand refresh – including launching new packaging across all products.
The campaign TVC was created in partnership with Bohemia, while the online video content was created with Head and Heart, and We are Sprout drove digital strategy.
An Ingham’s spokesperson said: “Animal welfare and sustainability are central to our strategy. We are proud to participate in the RSPCA Approved Farming Scheme as a Producer with 100 per cent of our sheds having RSPCA Approved Certification. We are also working to embed sustainable decision makers across our business to work to achieve – and exceed – our carbon reduction commitments.”
Credits
TV Campaign:
Agency: Bohemia
CEO: Brett Dawson
Strategy: Chris Christofi
Media planning: Caitlin West
Creative: Justine Metcalfe & Andy Healy
Agency producer: George Saada
Production company: Airbag
Director: Will Horne
Producer: Selin Yaman
Dop: Marden Dean
Editor: CAMERON HALES
Grade & conform: Matt Fez
Sound design & music: Smith & Western
Content Series:
Agency: Head and Heart
Director: Justine Metcalfe
Producer: Tanja Perl
DOP: David Child
1st AC: Caleb Graham
Sound: Ahmed Natiq, Paddy Wilson, Ben Oakley
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