Ingham’s launches first campaign since 2005 via Bohemia

Ingham’s has launched a new integrated campaign in partnership with media agency Bohemia, showcasing meat-chicken farming practices, animal welfare and sustainability.

Despite the fact that Australians consume 49kgs of chicken each year on average, there remain a number of myths around poultry-farming that continue to circulate.

Reaching audiences across TVC, radio, native content and an online video series, Ingham’s has set about to correct the narrative and showcase the commitments to animal welfare and sustainability that drive Australia’s largest poultry producer.