Initiative boosts Perth team with five new hires

Initiative’s Perth office has expanded with the addition of five hires, including Steve Hare as group business director and Brianna Wells as senior investment partnerships manager.

Hare will relocate to Perth from London, where he was head of publishing, digital trading, and cinema at the agency, working with clients including Amazon, Converse, Deliveroo, Lego, Patek Phillippe and the Premier League.

In his new role, Hare will lead the Lotterywest, P&N Bank, and Tourism WA accounts, reporting to managing director Luke O’Sullivan, who called the hire a “massive coup”.