Initiative promotes niche audience publishers in the Forgotten Upfronts
Upfronts season is about to kick off, and IPG media agency Initiative will be getting involved this year by shining a spotlight on less visible publishers which cater to niche audiences.
The Forgotten Upfronts are open for the whole industry to attend and have been created to show off the opportunities that brands miss out on by ignoring Australian media outlets that don’t get the same fanfare as the major players.
