Initiative promotes Tom Dodd to chief strategist

January 20, 2025 9:54

Initiative’s Jo McAlister has made her first major move as the newly-minted CEO, promoting Tom Dodd to chief strategy officer, effective immediately.

Based in Melbourne, Dodd has been elevated to the role after two years as the agency’s national head of strategy.

He has been tasked with designing and leading the next phase of Initiative’s strategy product nationally, reporting to McAlister, who said it made complete sense to promote within and allow him to continue to build.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.