F.Y.I.

Initiative’s Marketing Multi returns for 2024 Super Bowl

January 25, 2024 8:45

Initiative is challenging the industry to use its Marketing Multi betting platform to guess what marketing trends will be present during this year’s Super Bowl.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Chris Colter Intiative Marketing Multi Ryan Hausler

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

Initiative’s Marketing Multi returns for 2024 Super Bowl

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE