InMobi appoints new regional director

Independent mobile advertising agency InMobi has appointed former chief investment officer at Aegis Media Jon White as regional director and general manager for Australia and New Zealand as Francisco Cordero moves to InMobi New York.

The announcement:

Sydney, Australia, September 3, 2013 – InMobi, the world’s largest independent mobile ad network, today appointed Jon White as the new Regional Director and General Manager of Australia and New Zealand.

White joins InMobi with over 24 years of experience, holding senior management roles at Aegis Media, Mitchell Communication Group, Zenith Media and George Patterson Advertising.

Most recently, White was the Chief Investment Officer at Aegis Media, where he was responsible for overall negotiation and trading of traditional and digital media budgets, worth over A$1.7 billion a year. He also served within Aegis as Business Development Director, driving new business opportunities group-wide, across 29 marketing services companies.

“The mobile advertising industry is in a period of enormous expansion. Last month, digital media overtook TV as the biggest spending sector in the advertising industry, of which mobile is showing the strongest growth at 190% year-on-year [1],” said Jon White, Regional Director and General Manager of InMobi, Australia and New Zealand. “InMobi is at the forefront of this rapidly changing landscape, leading mobile advertising in Asia and across the globe.”

White’s appointment coincides with the transfer of Francisco Cordero, previous General Manager of InMobi Australia and New Zealand, to the InMobi New York City office, where he now serves as Vice President and General Manager of Brand Sales.

“Jon’s experience in the Australian media industry is second to none. His expertise in developing new business, in particular, will ensure we continue to expand and meet the unrelenting demand for mobile advertising head-on,” said Atul Satija, Vice President and Managing Director of InMobi, Japan and Asia Pacific. “We are delighted to welcome him to InMobi and are looking forward to the next chapter under his leadership.”

Satija continued, “We would also like to thank Francisco for his leadership of the Australia and New Zealand business over the last few years. He has helped cement our position at the forefront of the mobile advertising industry in the region and we wish him all the best in North America.”

Source: InMobi media release.


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