Innocean bolsters full-service offering with head of media appointment
Innocean Australia has appointed Kathryn Furnari to a newly created head of media role, as the agency expands its strategic media capabilities to meet client demand.
Effective immediately, the former PHD group business manager will be responsible for media advisory services within Innocean Australia and the wider Innocean Wellcom Group offering in Sydney.
With 20 years of industry experience Furnari has spent time at global and local media agencies, and during her six years at PHD led a team of 25 to work on clients including PepsiCo, Unilever, Nine Entertainment and Domain.
Furnari has also held roles at Starcom, Zenith, iKON and Rufus.
Innocean CEO, Jasmin Bedir, said: “I am thrilled to welcome someone of Kathryn’s calibre to the Innocean team. Kathryn is highly skilled in developing brand, marketing, and media strategies, and has vast experience in process optimisation, planning, and implementation. Kathryn also brings a wealth of knowledge in leading large teams, and creating and nurturing client relationships. She is set to be a significant asset to the Innocean team as we prepare for another transformational year.”
The new role has been created to address growing demand from some of the agency’s non-auto clients for an end-to-end service that includes media planning and buying.
“We know the media market is rapidly changing, and our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments. In her new role as head of media, Kathryn will add that critical expertise and capability into the agency that our clients are seeking,” continued Bedir.
Furnari added: “It’s a great opportunity to be joining the Innocean team at such an exciting time for the business. Innocean has developed a reputation for delivering industry-leading, award-winning campaigns for a range of brands, and I’m excited to be part of the team. I’m passionate about collaboration, both with internal teams and clients, and with agency and media partners. I thrive in challenging, creative workplaces so Innocean is a good fit. I look forward to working closely with the team in 2024.”
Beyond media, Innocean has also been making moves to expand its offering elsewhere, launching its brand experience advisory and implement arm, lowercase, in October.
The agency relocated last year into a shared group office in Darlinghurst with creative content and production company Wellcom, which it acquired in 2019.
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