Innocean makes five new hires to boost full-service offering, nabs talent from leading agencies

August 13, 2024 9:01

Innocean Australia has announced several new hires, nabbing talent from DDB Australia, Verve, Carat and TBWA.

In a bid to enhance the agency’s full-service capabilities and growth plans, the new creative, strategic, content production and media appointments aim to provide clients with a more holistic offering.

DDB Australia’s Nick Cole and Pat Allenby join the agency as creative directors to lead the Kia business. The creative duo have over ten years experience, previously working at The Royals, Special Group, and more. The pair first worked together at Y&R between 2016 and 2018.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.