Innocean nabs Publicis talent for new role as head of digital
Innocean Australia has appointed Matthew Morgan to take on the newly created role of head of digital, as the agency expands its digital offering and clients seek more integrated communications.
Morgan joins the agency with 11 years’ experience in the digital media industry across Australia and the UK, most recently, as head of marketing for Publicis Sapient. He also worked with Saatchi & Saatchi as strategy director in Sydney, and as head of performance content at Publicis Groupe’s Performics. Morgan was also business director at Zenith and has worked in senior SEO roles with Forward in London.
The new appointment follows the appointment of new chief strategy officer, Gual Barwell, earlier this year, and will see Morgan will head up the digital and CX discipline across the agency.
Innocean CEO, Jasmin Bedir, said: “We’ve worked hard to rebuild Innocean into an integrated communications offering and, as a result, our work in digital has grown at a rapid pace and we needed someone with the digital skills and expertise to continue that growth and provide deep digital knowledge. Matt comes to us with a fantastic pedigree of expertise to deliver best-in-class digital solutions for our clients. We’re excited for him to join our team and helping us take the agency to the next level.”
Commenting on his new role, Morgan said: “It was immediately obvious to me that Innocean is building something truly unique and innovative. The entrepreneurial spirit that Jas, (Executive Creative Director) Wez and (Chief Strategy Officer) Gual have laid at the very core of the business is extremely rare but aligned perfectly with what I was looking for. The ambition to integrate brand experience, creative excellence and tech-enabled customer experience across the entire customer journey is the unicorn of marketing and rarely ever achieved. At Innocean I believe we have the right people, philosophy, and strong client relationships to truly make this happen.”
Morgan’s appointment is effective immediately.
Have your say