Innocean’s Jasmin Bedir says ‘Fck the Cupcakes’ in new equality initiative
Jasmin Bedir has launched a new industry initiative ‘Fck the Cupcakes’, aimed at tackling casual misogyny within the creative industry, in Government, and in society more generally.
The Innocean Australia CEO has launched the not-for-profit platform off the back of International Women’s Day. The new creative platform is a place for women and men to discuss diversity issues in the industry, and to celebrate the talented women who work in the creative space.
The first initiative from Fck the Cupcakes asks women in creative and production roles to design a range of gender neutral sportswear, with podcasts, blogs and other initiatives set to follow in the coming months.
