InsideOut PR tapped for Aussie launch of European powertool brand Kress
Sydney-based PR agency, InsideOut PR has been appointed by European powertool brand Kress for its Australian launch.
The announcement:
Sydney PR agency InsideOut PR has been appointed by Positec to support the brand launch of Kress in Australia. Kress is a leading professional power tool company, founded in Germany 90 years ago and now established worldwide. Along with building Kress’ profile in Australia, InsideOut PR will launch a new commercial technology set to revolutionise the sector.
Nicole Reaney, CEO of InsideOut PR, said: “We are thrilled to be working with Kress, as it aligns with unparalleled sector innovation and will result in a significant environmental impact through lower emissions.
“With our agency’s experience, we are eager to work closely with the team at Kress to build stronger connections, increase exposure and support the uptake of this ground-breaking technology into the Australian market.”
InsideOut PR will be leveraging its extensive experiences in power equipment, commercial renovation, and maintenance with a focus on media publicity, marketing communications and event campaigns.
InsideOut PR is a partner of global communications group IPREX and works across B2B and B2C brands across sectors including retail, food, fashion, lifestyle, consumer goods, health, technology and corporate.
Source: InsideOut PR
