Inskin Media launches new mobile ad format aimed at improving viewability
Inskin Media has launched a new digital advertising format which it says delivers clients better audience engagement and viewability figures.
The ‘Pageskin Edge’ is a new mobile format that Inskin argues “could revolutionise the mobile display ad market, and help publishers more effectively monetise skyrocketing mobile ad traffic”.
The new format wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the right-hand- side of the page.
Speaking with Mumbrella, Inskin Media Australia general manager, Matt Newcomb, said:”We’ve been in the business of creating and distributing high-impact, rich media formats for the past six or seven years.
“Historically we’ve been desktop and tablet focused because what we’ve found is it’s quite difficult to find formats that could run on smartphone that balance out having something that is commercially strong and effective and can work for publishers and something that is an acceptable format for users.
