Instagram influencer Celeste Barber recreates cruise activities on land for Royal Caribbean
Instagram star Celeste Barber has launched the #cruisechallengeaccepted campaign for Royal Caribbean by completing activities on land instead of on a cruise ship.
Created by WhiteGrey, the two minute content video features Barber making her own version of a ‘Flowrider’ and ‘Ripcord’ with a trampoline and leaf blower.
The campaign aims to convince Australians that Royal cruise ships are a holiday destination in itself.
Chad Mackenzie, executive creative director at WhiteGrey, said in a statement: “It’s almost impossible to explain how many incredible experiences there are onboard a Royal Caribbean ship. So, the thought of unpacking that experience on dry land and challenging someone to do it all intrigued us.
“Challenging Celeste Barber was even more intriguing. Celeste took on this impossible task and brought the Royal experience to life in a truly unique and very entertaining way.”
The campaign will include five different 15 second videos which will be posted Barber’s Instagram account which has 4.4 million followers.
Barber, who is best known for recreating celebrity photos on her Instagram page, said: ““How could I resist this challenge? On a Royal Caribbean cruise, you have so many great activities all in close proximity. I was totally up for the challenge of attempting to do all the awesome things you can do on a Royal Caribbean cruise but doing them all in one day on dry land.”
Credits:
- WhiteGrey
- Executive Creative Director – Chad Mackenzie
- Creative Director – Ronojoy Ghosh
- Snr Creative – Misa McConnell
- Snr Creative – Hayley Staveley
- Snr Creative – Nicole Yeoman
- Group Business Director – Justine Leong
- Account Director – Kenneth McLeod
- Senior Account Manager – Hazel Nichols
- Social Content Manager – Dominque Tait
- Performance Marketing – Ankit Sheth
- whiteGREY Production
- Head of Production – Terry Kerr
- Producer – Emma Scott
- Director – Craig Anderson
- DOP/Editor – Mark Brightwell
- PR Agency: Frank PR
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