News

Instagram supports small businesses with ‘donate’ and ‘order food’ stickers

Instagram’s latest initiative has been announced to support small businesses through the COVID-19 pandemic.

From today, businesses will be able to add ‘order food’ or ‘donate’ stickers to their Instagram stories to encourage people to continue to support their favourite organisations.

The ‘donate’ and ‘order food’ stickers have been introduced by Instagram to support small businesses

By clicking on the ‘donate’ sticker, users will be brought to a Facebook personal fundraiser set up by the business. ‘Order food’ buttons will take users to the business’ food delivery platform to complete their purchase.

Links to partner delivery services and Facebook fundraisers can be added under settings, and then Action Buttons.

The stickers are also able to be added by users when they re-share a business’ Instagram story.

The ‘order food’ sticker will take users’ to that business’ delivery service

Kaylie Smith, head of market operations for Instagram APAC, said the social media platform wanted to help small businesses stay open through the crisis.

“For many small businesses right now, we know that every sale helps. We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis. These new tools make it easier for people to [share fundraisers and] make delivery food orders from small businesses on Instagram,” Smith said.

In the coming weeks, Instagram will also launch the ability for businesses to make gift cards available on the platform.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.