Instagram’s ‘favourites’ feature lets users customise feeds; ads to follow

Kalila Welch

March 25, 2022 9:52

Instagram has introduced a new feature that will allow users to customise their Instagram feeds.

The favourites feature will roll out from today, enabling users to select up to 50 ‘favourite’ accounts that will be prioritised by the Instagram algorithm, showing higher in their home feeds.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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