Instagram’s blue tick roll out is a step in the right direction for authenticity online

As Aussies become the first in the world to be able to apply for verification on Instagram, Social Bakers CEO Yuval Ben-Itzhak argues it’s a step in the right direction for winning back trust online.

Social media platforms have been under the microscope since possible interference in the United States election first came to light. While this was an unfortunate way to expose flaws in online systems we use to communicate on a daily basis, it opened up a necessary discussion on transparency. Since then, social platforms have turned conversation into action, taking steps to eliminate virtual wrongdoing.

Similar to Twitter’s blue badge, Instagram has released its own verification system. The blue tick is currently available to notable public figures, celebrities, global brands and other entities. Instagram’s update is a great example of a relatively small change that can have great results.

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