F.Y.I.

InStitchu launches first campaign via Pinstripe Media

February 22, 2022 12:49

Tailoring business InStitchu has launched its first campaign via Pinstripe Media.

The announcment:

Innovative tailoring business InStitchu has launched its first campaign via independent agency Pinstripe Media celebrating its custom clothing that you’ll simply love too much to take off.

The business, which recently closed an investment with Seven West Media, launched its TVC campaign during the Winter Olympics broadcast, followed by out-of-home and digital placements. The creative focuses on InStitchu customers that love their garments so much they can’t bear to take them off, even when heading out for a morning surf or jog, mowing the lawn, or even collecting garbage bins.

“We loved putting this campaign together in a way that reflects who InStitchu is as a brand”, says Pinstripe Media’s Managing Director, AJ Koch. “They’ve built an incredible business by taking the best bits of classic tailoring and giving it an innovative, new-age spin. They do things their way, and they do it with personality, so we had to capture that spirit”.

InStitchu have 13 showrooms Australia-wide, and a globally recognised online design and eCommerce platform. After 10 years of growth in custom, tailored men’s garments, it has also launched a custom, tailored women’s line.

Creative Director Brad Taylor says: “The beauty of this creative is in its simplicity. It has a bit of fun but does it with style. The idea of ‘custom clothing you’ll love too much’ taps in to reflect that feeling everyone gets when you know you look good, and you can’t help getting a bit obsessed with your outfit”.

InStitchu is an Australian-owned business co-founded by schoolmates, James Wakefield and Robin McGowan, who saw a gap in the market for affordable custom, made-to-measure luxury tailoring.

“To have such a fun, dynamic television commercial that coincides with our 10-year anniversary, really feels like the right step forward in our evolution. This next chapter is all about getting the InStitchu brand out there and giving Australians the opportunity to experience the made-to-measure process. It’s incredibly humbling to know our business is now on televisions and screens for the launch of our campaign, and it’s thanks to the thousands of customers who’ve been part of our decade-long journey.”

“We’re really excited to be launching our first InStitchu above-the-line campaign with thanks to the team a Pinstripe Media for not only helping us bring the story of InStitchu to life but to deliver our brand to customers with a full funnel media plan that captures audiences at every moment”.

Watch 30 sec TVC here: https://www.youtube.com/watch?v=k4lIq_XRKyo

Website: https://InStitchu.com/

Credits:
Client: InStitchu
Co-founders: James Wakefield, Robin McGowan
Head of Marketing: Heather Dick
Marketing Manager: Tim Casey
Creative/Production: Pinstripe Media
Managing Director: AJ Koch
Creative Director: Brad Taylor
Director: Nick Pollack
Account Director: Roberto Damante
Producer: Marisa Zamora (Pennylane Production)
Media: Dean Shell (Shell Media)