Integral Ad Science and Criteo partner up to bolster retail media offerings
Global media measurement and optimisation platform Integral Ad Science (IAS) has partnered with Criteo, a commerce media company, to strengthen its retail media measurements.
Through the integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, aiming to ensure that marketers are reaching real users and maximising engagement across the channel.
Criteo’s commerce media platform solutions enable retailers and brands to reach shoppers and the new partnership will allow advertisers to be confident in verifying the quality of their digital media investments.
Brian Gleason, chief revenue officer at Criteo, said: “Criteo has been a leader in the retail media space since 2016 and we are thrilled to partner with IAS to be the first to provide advertisers with transparency into their retail media campaigns via our commerce media platform.
“As more industry players realise the tremendous opportunity of retail media, we remain committed to standardisation that reconciles media spend with performance and building an ecosystem that drives marketers’ and retailers’ business forward,” he said.
Yannis Dosios, chief commercial officer at IAS, added: “We are excited to extend our presence in the fast-growing retail media space to meet increased demand from advertisers.
“Through out upcoming integration with Criteo, we can enable marketers to maximise their return on ad spend through third-party measurement across the powerful retail media networks working with Criteo.
“IAS has long been a major player in the retail media network space, and today’s announcement reinforces our leadership in this crucial area,” Dosios concluded.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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