Integral Ad Science and Criteo partner up to bolster retail media offerings

July 27, 2023 9:46

Global media measurement and optimisation platform Integral Ad Science (IAS) has partnered with Criteo, a commerce media company, to strengthen its retail media measurements.

Through the integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, aiming to ensure that marketers are reaching real users and maximising engagement across the channel.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.