Integral Ad Science gets SIVT accredited for viewable ad impression measurement

Integral Ad Science has announced it has been accredited in sophisticated invalid traffic measurement.

The announcement:

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company accredited by the Media Rating Council (MRC) for viewable ad impression measurement to also gain MRC accreditation for Sophisticated Invalid Traffic (SIVT) detection for desktop and mobile web traffic.

In addition to the SIVT accreditation, IAS was also granted first-time accreditation by MRC for its mobile web and in-app SDK viewability measurement for display and video ads, and was granted continued accreditation for brand risk monitoring, blocking of display ads that do not meet brand risk parameters, and viewable desktop display and video ad impression measurement. The accreditations further demonstrate IAS as a leader in media quality measurement and optimization for advertisers and publishers.