Intel to share brand funded creative process at BE Festival

The background to several of Intel’s recent content projects is to be revealed at next month’s Festival of Branded Content and Entertainment.

Intel has been investing in content for some years, with recent short film series the Beauty Inside picking up three Grand Prix at Cannes. Locally, Intel created a content partnership with Ten for the launch of the most recent series of Offspring, and a native advertising series to promote its sponsorship of Vivid Sydney which ran on new digital site Junkee.

Anna Torres, Intel national marketing manager will co-present with Stig Richards, creative director, the Sound Alliance
and Jennifer Wilson, director, the Project Factory.