Intelligent TV – the next big thing?

I was, I must confess, mistaken about last night’s Gruen Nation.  

As I watched the Gruen Transfer spin-off yestersay, I felt a bit sad – 45 minutes felt too long. Not for me – it was good stuff for an ad nerd. But there was no way they’d be able to keep audience attention for that extra 15 minutes. I hoped they’d keep their heads above one million in the ratings and people wouldn;t be too harsh about a brave experiment.

And although it was informative, entertaining stuff – particularly from Neil Lawrence (once he got going) – there surely wasn’t going to be that sort of public appetite for advertising minutiae.

Hearteningly, it turns out there actually is – 1.6m of them in fact.

Having seen off Hey Hey It’s Saturday, last night saw Nine’s The Farmer Wants A Wife, Ten’s Lie To Me and Seven’s City Homicide take a beating too.

If you do intelligent but accessible programming, it turns out there is a big audience for it if you do it well.

Tim Burrowes


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