Interbrand appoints Nine’s Nathan Birch as CEO following departure of Kieren Cooney

Following the announcement Interbrand’s CEO Kieren Cooney would be leaving to become REA Group’s first chief marketing officer, the Omnicom agency has announced Nine’s director of innovation and transformation Nathan Birch will be taking up the role.

Interbrand’s new CEO Nathan Birch

Prior to joining Nine in June 2016, Birch was director of digital strategy at Deloitte Digital.

A statement from Interbrand said Birch was joining the agency at a time when competition for all brands and companies is intensifying.