Interbrand Sydney hiring spree sees 30 people join this year
From left: Curtis (MD), Tosetto, Ingham, Gondevska, Carroll, Borchok (CEO)
The Sydney office of Interbrand, which has shot to prominence with its rebranding work for Telstra, has announced seven new hires that take the agency to 50 staff – up from 20 at the start of the year.
The latest appointments strengthen the brand agency’s credentials in retail. Sally Taylor joins as design director, retail environments from Dreamtime. She was brought in partly as a result of her work for Victor Churchill, a butcher’s shop in Woollahra, which won an interior design award last year.
Taylor
Tegan Fife joins as client manager, retail environments from Frost, and Jessica Carroll as client manager, retail packaging from Fitch in the UK.
Also joining is Mike Tosetto as senior designer, motion, to bolster the agency’s digital design and motion video capabilities. Dan Ingham joins as a designer, Kalina Gondevska as a strategist and Alex Creamer as a junior designer.
“These hires are funded off the back of existing client relationships,” said CEO Damian Borchok. “But we have some new business announcements to make soon in the retail space.”
Fife
“Ultimately, we want to turn Interbrand in an agency of 200 people, both through organic growth and by acquisition,” he added.
The agency brought in Adele Reddington as employee engagement consultant in September, and Kate Rockliff as a retail specialist in June. The only senior departure has been managing partner Dominic Walsh, who joined Landor earlier this month.
Other than Telstra, the Omnicom agency’s recent work of note has been for Alzheimer’s Australia and Ronald McDonald House Charities.
Telstra is an ad campaign, not a rebrand.
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@ Designer. Seriously? Not a rebrand – how do you come to that conclussion?
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Same brand name, same brand logo, same brand slogan, same bad service.
Different Colour.
Conclusion: It’s an ad campaign
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Well said ‘Black and White’.
@ Oli. Are you kidding me?!? Telstra is not a rebrand, it is a campaign idea executed through design. The fact that the media keeps calling it a rebrand is seriously worrying. If the industry does not understand branding, we are in trouble. Branding goes beyond the logo, but by keeping the old logo tells me that they have not changed at all. They have just put a colourful bandaid over the top – i am sure I am not the only one thinking this.
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It is not an ad campaign!!LOL.
Branding doesn’t mean new logo!!
The work from Interbrand actually is really good, Telstra feels like a brand which is relevant, and the work looks astonishing, fresh!!.
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How do we apply for an interior design position?
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Yes I agree
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