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International Advertising Association launches 2017 Big Idea challenge

The International Advertising Association has opened entries for this year’s IAA ‘Big Idea’ challenge, open to student teams currently studying at Australian universities.

Now in its fifteenth year, the IAA ‘Big Idea’ challenge aims to provide a hands-on-life, truly stimulating, career-ready learning experience for students, with a real client training project to equip them for their future careers in the communications industry.

The competition is open to university students around Australia and offers new entrants to the industry the opportunity to sharpen their communication skills and talents in a real world, hands-on learning experience in preparation for the transition from university into professional practice.

Adobe is the national sponsor for the the event and the brief for the student teams entering is to create a high impact campaign using the company’s Document Cloud service.

Donna Magauran, Abobe’s Head of Public Sector Marketing for South East Asiz, Australia and New Zealand,  said: ” Adobe is proud to be this year’s National Sponsor for the IAA Big Idea challenge. Adobe has been supporting education for over 30 years with programs, awards and internships. “

Mumbrella, media partner for IAA ‘Big Idea’ 2017, is offering the winning team members tickets to Mumbrella 360 in 2018.

The deadline for submissions is 14 September, with four team finalists announced on 20 October. The overall winning team will be announced on 10 November 2017. Information about the IAA ‘Big Idea’  2017 and the conditions of entry are available at the organisation’s website, www.iaa.org.au

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