International Table Tennis Federation appoints DT to create TTX game app

Creative technology agency DT has been appointed to design a new application for the International Table Tennis Federation, to boost consumer awareness of a shorter format game.

TTX Table Tennis

The TTX game, launched in August 2016 with Brand Union agency, is a form of table tennis that features heavier balls and rackets without spin that can be played anywhere at anytime.

DT will be responsible for designing and creating an application to boost the new sport’s international presence.

Brian Vella, CEO of DT said the app would be a “crucial step” to making the sport more accessible and to increase global participation.

“As part of the development process we have immersed ourselves in the idea and concept of TTX to ensure a completely strategic approach to the app, which we see as a long-term engagement tool,” Vella said in a statement.

“We believe this is the first time a sport has been so elevated by an app, social connections, and gamification. It truly is the first 21st century sport and we are ecstatic to work closely with the ITTF to bring it to life and help turn it into a global phenomenon.”

DT’s team in Singapore will work on the project across strategy, concept, user experience and user interface design.

Steve Dainton, marketing and commercial director at ITTF, said the company was pleased to appoint DT because the agency would bring “the sport to life.”

“At the heart of the TTX vision is a dynamic and technology-enabled experience that is as exciting for spectators as it is for players. DT’s work will be at the forefront of building an entirely new experience for an entirely new sport,” Dainton said.


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