CEO’s ‘We’re the next one to be consolidated’ comment does not signal imminent merger, says Interpublic

Roth

Interpublic Group, the holding company for agencies McCann, Lowe and IPG Mediabrands, has said that a quote from the company’s boss Michael Roth in The Economist’s special report on advertising and technology was taken out of context.

In a section on the impact of technology on advertising agencies in the news and current affairs magazine’s 12-page special report on the industry, the IPG chairman and CEO was quoted as saying: “We’re the next one to be consolidated.”

An IPG spokesperson told Mumbrella Asia that Roth was repeating a comment that he had said many times about the consolidation of the industry in the past, and did not mean to suggest that a merger was imminent.