CEO’s ‘We’re the next one to be consolidated’ comment does not signal imminent merger, says Interpublic

Roth

Roth

Interpublic Group, the holding company for agencies McCann, Lowe and IPG Mediabrands, has said that a quote from the company’s boss Michael Roth in The Economist’s special report on advertising and technology was taken out of context.

In a section on the impact of technology on advertising agencies in the news and current affairs magazine’s 12-page special report on the industry, the IPG chairman and CEO was quoted as saying: “We’re the next one to be consolidated.”

An IPG spokesperson told Mumbrella Asia that Roth was repeating a comment that he had said many times about the consolidation of the industry in the past, and did not mean to suggest that a merger was imminent.

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