Investigative journalist, indigenous Australians, top marketers and creative technologists join Mumbrella360 conference lineup

Six major sessions for next month’s Mumbrella360 conference have been announced today. They include panels featuring some of Australia’s top marketers; a discussion on the media industry’s responsibilities to recruit more indigenous Australians;  the five questions that any brand should ask with advice from Melbourne’s most awarded investigative journalist; and insights into how marketers can prepare for tomorrow without being sucked in by the hype.

The sessions:

The big questions: McKenzie

The big questions: McKenzie

The BIG Questions. In marketing, we’re always searching for the answers, always searching for the latest technology. But we’re not always brilliant at asking the right questions in the first place. In this panel session, we’ll cross-examine four experts in asking the BIG questions, including Fairfax Media’s Walkley Award winning investigative journalist Nick McKenzie, and use their advice to come up with the top five questions you should have in your back pocket when you’re tackling a brand’s marketing challenges.   

The session is being led by Rob Pyne of X or Y Decision. Along with McKenzie will be Katie-Rigg Smith, CEO of media agency Mindshare, Mark Hollands, CEO of Newspaper Works along with one other speaker.

POPAI chair Nichols

POPAI chair Nichols

Meet The Marketers. Hear from POPAI (Point Of Purchase Advertising International) chair and Brown-Forman marketer Sarah Nichols, Acer Computer head of marketing Katherine Nguyen, Bauer Media GM of marketing Natalie Bettini and Goodman Fielder’s director of marketing for grocery Kinda Grange about the ley issues they currently face and the factors currently influencing how they spend their budgets.

In The Company of CEOs. In this inspiring talk, Hans Hulsbosch will encourage marketers to build partnerships with CEOs and find new ways to  advance trust and mutual respect. He will share his secrets of building trust through radical honesty, immersion in the client business and cultivating long-term business partnerships. Joining Hans will be Taronga Zoo boss Cameron Kerr and Royal Caribbean Cruises regional VP Gavin Smith.

33 Creative founder Mayrah Sonter

33 Creative founder Mayrah Sonter

Lead The Change.  In a discussion led by Media RING (Media Reconciliation Industry Network Group) board member and EP Recruitment boss Patricia Powell-Hughes, the panel will discuss what role the media industry plays in reconciliation and why it’s so important. Featuring Karen Mundine, deputy CEO of Reconciliation Australia, Ella Archibald-Binge of SBS, Mayrah Sonter of 33 Creative and Nancia Guivarra from National Centre for Indigenous Excellence.

Technology – What’s Now and Next?  Mnet CEO Travis Johnson examines the coming digital trends and what that means for marketing including the internet of things, wearable technologies, gamification, 5G and connectivity, data security, virtual and augmented reality and the future of mobile commerce.

Technologist Nic Hodges

Technologist Nic Hodges

Post-hype: Understanding the technology trends that are forever changing consumers, brands, and marketing. In this session curated by Nic Hodges of Blonde3, some of Australia’s leading creative technologists discus the technology trends of today and attempt to differentiate between hype and reality. What can marketers and agencies do right now to win the future? What is hype and what is reality right now? And how should marketers sort the signal from the noise?

Hear from Dave King, founder of The Royals and previously MD of NetX Melbourne; Phil Phelan – National Strategy Director, Sapient and Ben Moir – Director, Snepo Research.

The Mumbrella360 conference takes place at the Hilton Hotel in Sydney on June 3 and 4. To view more details of the program and to book tickets, go to the Mumbrella360 website.

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