Investigative journalist, indigenous Australians, top marketers and creative technologists join Mumbrella360 conference lineup

Tim Burrowes

May 4, 2015 12:58

Six major sessions for next month’s Mumbrella360 conference have been announced today. They include panels featuring some of Australia’s top marketers; a discussion on the media industry’s responsibilities to recruit more indigenous Australians; the five questions that any brand should ask with advice from Melbourne’s most awarded investigative journalist; and insights into how marketers can prepare for tomorrow without being sucked in by the hype.

The sessions:

The big questions: McKenzie

The BIG Questions. In marketing, we’re always searching for the answers, always searching for the latest technology. But we’re not always brilliant at asking the right questions in the first place. In this panel session, we’ll cross-examine four experts in asking the BIG questions, including Fairfax Media’s Walkley Award winning investigative journalist Nick McKenzie, and use their advice to come up with the top five questions you should have in your back pocket when you’re tackling a brand’s marketing challenges.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.