Involved Media names Dan Hojnik as general manager

Independent media agency Involved Media has named Dan Hojnik as general manager, effective immediately.

Hojnik will oversee Involved Media’s clients, operations and staff in all markets, reporting to Involved Media and Active International Australia group managing director, Sarah Keith.

Prior to joining the business last year as head of strategy and planning, Hojnik has worked in roles including the head of planning of The Specialist Works and strategic planning director of Carat UK. He moved from London to Australia in 2021.

The appointment of Hojnik comes after the company named CHEP’s Jessica Torstensson as group account director and secured new clients including Chartered Accountants ANZ, NordicTrack and Crayola.

Commeting on Hojnik’s appointment, Keith said: “I’m delighted to welcome Dan to his new role. He has made a great contribution to our business, winning new clients, growing our existing clients and taking our strategy and planning skills and performance to a new level.

“Dan’s work has made a real difference for our clients, giving them smart thinking and a clear competitive advantage. His role will now expand to ensure that this thinking is embedded in the operational day to day of the business, as he nurtures and retains talent and continues to grow our media partnerships.”

Hojnik said: “Working alongside Sarah to build and shape the Involved Media team has been a career highlight for me.

“I am delighted to be taking on a greater leadership role as we continue to deliver growth for brands.”


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