Involved Media wins Stanley Black & Decker account
Involved Media has won the account for Stanley Black & Decker’s media strategy, planning and buying, following a competitive pitch.
Dan Hojnik
The announcement:
Leading independent media agency Involved Media today announced it has been appointed to the media strategy, planning and buying account for Stanley Black & Decker Australia.
Stanley Black & Decker is the world’s largest tool company operating 150 manufacturing facilities worldwide. Guided by its purpose – for those who make the world – it produces innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products, engineered fasteners and other industrial equipment to support the world’s makers, creators, tradespeople and builders.
The company’s iconic brands in Australia include DEWALT®, STANLEY®, BLACK+DECKER®, SIDCHROME®, LENOX® and IRWIN®.
Involved Media won the account following a competitive pitch.
Involved Media general manager, Dan Hojnik, said: “We are thrilled to be partnering with Stanley Black & Decker Australia and to start working with Jo and the team.
“The quality of the brand in providing professional trade and domestic household tools is renowned in Australia and has enormous potential in our local market. We look forward to being a part of that.”
Stanley Black & Decker brand and communications lead for ANZ, Jo Konstandinou, said: “We are excited to be working with Involved Media in 2023. With an ever-changing media landscape, this partnership gives us the opportunity to evaluate current activity and build on new media opportunities.”
The addition of Stanley Black & Decker follows a string of recent client wins by Involved Media, including Crime Stoppers Australia, Hertz, NordicTrack, Chartered Accountants Australia and New Zealand, Crayola and ZERO.
Source: SKMG
