IPAF’s ‘truth behind excuses’ hopes to curb piracy
The Intellectual Property Awareness Foundation (IPAF) today announced a new campaign off the back of research that showed 72% of consumers say they would stop illegal downloading if they received a notification from their ISP. The research also revealed consumers perceive the “ISPs as actively encouraging them to share and download illegal content.
However, approximately the same number believe they’re downloading has little impact on the industry.
“Seventy-four percent of total population think they don’t contribute to the problem,” says Grant. “People were still saying, ‘I’m not part of it’. [They] use a lot of excuses, ‘I’m not hurting anyone,’ I’m a little fish’.”
The new campaign, ‘The Truth Behind the Excuses’ follows on from last year’s campaign, ‘the Accidental Pirate’ to educate users. The campaign uses Dan Wyllie once again as a number of different characters.
Six media giants own almost all film and tv content we watch: Disney, Sony, Time Warner, News Corp, Viacom and Comcast.
It’s hard to feel sorry for those guys if they can’t figure out a way for legitimate consumers to pay a small, convenient fee to watch their content online.
The bigger problem for Australia is creating content that is compelling enough that anyone would want to pay money for it in the first place.
Clearly these ‘education’ groups keep missing the point time and time again – they should be looking at what drives people to download in the first place and addressing these issues: ridiculously expensive movie ticket prices (not to mention the 1000%plus markup at the candy bar); and content not provided contemporaneously with the US (can we really be expected to wait another few months until Season 4 of True Blood is available to buy on DVD in Australia when the whole thing will be ruined by blogging and social media before we even get a chance to watch?).
I wouldn’t even consider downloading if I had access to all the content I wanted to watch – and would happily pay if the price was reasonable.