F.Y.I.

IPG Mediabrands and Scope3 partner to measure and reduce clients’ carbon footprint

November 16, 2022 9:03

IPG Mediabrands and Scope3 have partnered to enable clients to move towards net-zero in media buying via emissions measurement, compensation and reduction.

The announcement:

IPG Mediabrands and Scope3 today announced a first-of-its kind industry partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands is the first global media or agency holding company to partner with Scope3 at a global scale.

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