IPG Mediabrands appoints Dr Grace Liu as CEO of Reprise Australia
IPG Mediabrands’ digital experience agency Reprise has a new CEO.
Dr Grace Liu was previously based in Shanghai
Dr Grace Liu, formerly CEO of Dentsu Aegis Network’s Isobar China, will take charge of the company “at a date to be fixed in the near term” following the departure of Ale Vendramin in December last year.
IPG Mediabrands described Liu as a highly respected international business leader, with Australia CEO Danny Bass flagging that the appointment marks a shift in direction for the company.
Watch this space… For the collapse of Mediabrands?
^ thanks for the insightful input. You must work in strategy