IPG’s Mediabrands creative arm strengthens leadership team with two promotions

February 1, 2024 10:05

IPG’s Mediabrands Content Studio (MBCS) has bolstered its leadership team, with two senior promotions.

Toby Maclachlan has been promoted to head of strategy and product, while Trent Peppercorn will take on a newly created role of head of Melbourne.

Since launching in 2022, MBCS has connected IPG’s creative, content and experience capabilities, underpinned and powered by media.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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IPG’s Mediabrands creative arm strengthens leadership team with two promotions

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